Start Local to Get Global: Tips from The Winningest Poet Ever
Ed Mabrey, the winningest poet ever, has been in the industry for 20 years and graciously shared his experience with us at Poe Life Podcast. However, he dropped so much knowledge that we’ve got to focus on only one aspect for this post. Otherwise, we’d be writing a book.
Ed Mabrey, the winningest poet ever, has been in the industry for 20 years and graciously shared his experience with us at Poe Life Podcast. However, he dropped so much knowledge that we’ve got to focus on only one aspect for this post. Otherwise, we’d be writing a book (...hm maybe there’s an idea there).
Look, this is one of those insights that you just have to learn directly from the source.
How to start local and become global
Below is all in Ed Mabrey’s words (with some slight modification to fit the page rather than in conversation).
You start local to get global. But when you’re local, you’re still thinking globally. So, pre-COVID, you go to your local open mics. You go to the host and say, “Hi, my name is so and so. I would like to feature.” They say, “Okay, I need to see you perform.” Right? No problem.
After several times of showing up, people are looking for you. They’re excited when you step up. Now you go to the host again, “I would like to feature.” They go, “Great. Excellent, let's set up a date.” And as soon as you set that date up, you are contacting the next venue.
You keep doing this until you’ve done those dates and go, “Okay, now that’s my city. Now the next city.” And you can go to venues and say, “Yeah, I’ve done a circuit in my city. Here’s my footage. Here’s my video.”
Side note: How do you get this footage?
Standing outside, hold your phone up to people’s face and ask them if they’ll give you 10 seconds about what they thought of your poem tonight. They give you 10 seconds, click, thank you, move on to the next. You get a handful of those, and that’s your Instagram or your Twitter feed. Make sure you show them love when you post it.
When you get to that next city, do the same thing. You repeat that until you hit all the major cities in your state. Now you start leaving that state. Saying “I’ve maximized my state.” Then you go to all the states. You have merchandise. At this point you have a website, basically a one page thing to just show me where you are. You interact with your audience and then interact with your clientele. You work with your customer to automatically reschedule shows.
Keeping the momentum going
As soon as you finish a show, you ask the host, “Did you like my show tonight? Great. How about we do this again in six months? I’ll put it in my calendar. I’ll email you in the morning.” It’s an email reminder saying, “Thank you very much for the show. Loved it. Enjoyed it. I dug down in six months for this particular week of this month. I’ll check back in three months.” If you do that for every spot that you go to for a month, now you have built an income in six months. Now you can start budgeting and planning.
Or you can say, “Let’s do it in a year.” or “You know what? I have more poems. What’s your biggest show you do?” They could say they have an anniversary show. “That’s a show I want to do. What do I need to do to show you that I can do that show?” Or you can say, “Hey I’m very political, I want your Black History Month.” Or, “I’m very romantic, I want your Valentine’s Day show.” Or even do the opposite, “When does everybody hate coming here?”
Ed says, “When I first started touring, I was the person who went to the East coast in the winter and West coast or Southwest in the summer because it was easy money. No one else wanted to do it. And I was like, ‘I don’t care about snow or heat. I came up in the Midwest.”
And those shows can make more money because the people who come out are more dedicated because they came out in bad weather. If you do that, you can increase your merch sales, show acumen, and connections. Make a Rolodex. All those people are inevitably connected to people are buy your merchandise.
Then you send them thank-yous. And say “Hey, have you ever heard of such and such? They’re not really on the circuit but my friend runs it. It’s really dope. You should check it out.” And that’s what’s called fallout shows.
Monetizing through sponsorships
Now, you have 20 or 30 shows set up for the next year or six months, and you can contact somebody where you live. “Hey, I heard you have some clothes for your brand. I would love to have a t-shirt and wear it everywhere I go. And I’ll give a quick 30 seconds on the mic talking about what ya’ll do. Are you willing to help me get my tour?”
Now you have a sponsorship endorsement package. You say the proper name, give the info, add your website info, add your tags, and in return they’ll pay you this particular statement. They’ll literally be able to see that you’re doing your part because they’ll see the photos posted with the t-shirt at the show.
Eventually, you’ll go to the sponsor and say, “Hey, really appreciate you guys, but now I have a brand and my own merch. So now we’re going to change the nature of our relationship.” And maybe the sponsor really liked the relationship and wants to know more about your merch and how they can get on board.
What’s next?
So now you’re booking gigs six months in advance, 12 months in advance. Now you want to start looking into college gigs. The educational level of skillset is speaking in schools. Now you get an agent, a manager, an entertainment lawyer. Maybe you’ll need an account manager since you’ll have so many 1099s coming through, and you’ll be writing off hotels and everything else. Soon you’ll be moving from Greyhound and Megabus to Amtrak and renting a car or flying everywhere you go.
Ed’s route was: Slammed a lot. Won a lot. Became the “winningest poet in the district.” People came to see Ed because it was like, “Every time we see him, every time we hear about a slam, eight times out of ten, if he’s in it, he wins. So let’s see what he’s about.” But from a business perspective, it’s the entire process above.
Start local.
“If I could go back and do anything differently, I’d have believed in myself a lot sooner.”
– Ed Mabrey
Forbes.com Asks, “Does Poetry Have a Place in Business?”
Stephanie Denning is a Forbes contributor, a management consultant, and a fiction writer with an interest in poetry. She recently wrote an article for Forbes titled, “Does Poetry Have a Place in Business?” and we wanted to chat with her about poetry in business.
You can probably guess our opinion on that, but let’s hear what Stephanie thinks.
Stephanie Denning is a Forbes contributor, a management consultant, and a fiction writer with an interest in poetry. She recently wrote an article for Forbes titled, “Does Poetry Have a Place in Business?” and we wanted to chat with her about poetry in business.
You can probably guess our opinion on that, but let’s hear what Stephanie thinks.
She says, “I’ve been working in business now for over 10 years, and one of the things I’ve alway seen is that you’re either a business person or a creative person. But you could never be both. … But I think that the best business leaders are the ones with that crossover.” She attributes this to how “business-minded people tend to be utilitarian in nature,” and as we have seen, poetry is hard to quantify in that way.
According to Stephanie, less than 10% of the CEOs she works with read poetry and fiction on a regular basis. And that’s the issue that sparked her article: Not enough leaders actually read poetry ⸺ or any creative field for that matter. But the ones that do are the ones who bring a different level of empathy and emotional intelligence to their jobs. Poetry brings heart, and leaders should be sure to balance heart with best practices.
She cites Former President Barack Obama as an example of someone who clearly reads creative writing regularly, and that it brought “an emotional visceral level to his policymaking.”
Which brings us to the main question.
Does poetry have a place in business?
In response to this question, Stephanie asks, “Can you make poetry commercial?” And she believes most people don’t think you can, but in fact you can. She notes that the most common approach to poetry today is too academic for the mainstream. It’s too difficult for the general public to digest on first read, so most don’t give it the full academic process of multiple reads to analyze the poem.
Stephanie believes that “reaching the masses with poetry or any kind of career field should be the purpose. You should be moving people emotionally in that respect.” Also, in Stephanie’s perspective, “The big problem with poetry is the content itself is too esoteric and not comprehensible.”
And she has a point. If you want to stay in academic poetry and not commercialize, that’s completely fine and other poets won’t judge you. That’s not how the poetry community acts. But if you want to make this a career, you have to appeal to the masses. And to appeal to the masses, you need to commercialize to some degree. To a point where the content is able to resonate with a general, non-poetic audience.
We also want to note that poets should be more flexible in the presentation and writing. If you want poetry as a career, you’ll have to be able to commission a poem rather than only writing what you feel. That can be tough for some to grapple with, but the reality is that’s a path to a poetry career, and it can help alter the perspective of poetry in the eyes of the business community and general public.
“I think [it’s important to increase] access to people to reach them in different settings, whether it’s spoken word or written,” Stephanie adds. “You have to really understand it on a visceral level, and then you really start to understand the making of it before it can have a true impact.”
Most don’t view poetry as a way to move your career forward, but Stephanie notes that “[poetry] has a huge influence in terms of eloquence and speech. And that’s really undervalued.”
So let’s transition to the business side of poetry.
Think about the economics of poetry
If you want to make your poet-self more marketable to businesses, you have to be thinking of the economics of poetry. This includes things like identifying your target audience, understanding supply and demand for your work, analyzing the feedback, etc.
Stephanie explains that you can’t really “disentangle the creative pursuit from the economics and the business side of poetry. … The marketability is where you’re really trying to test ‘Is there an audience for it? Is there any kind of demand? … You have to have that feedback loop present. Because otherwise you’re never going to have an audience for whatever you’re doing.”
For example, poets can go into businesses to help explain sensitive issues in the workforce, or anything emotive. Stephanie notes, “It’s really communicating that emotion to an audience where they can empathize with it. And poetry is a great outlet to help people do that.”
As far as the platforms to use to promote your work?
Stephanie sees the value in using a platform like LinkedIn because that’s where the business mindset lives. However, she recommends still finding whatever is easiest for you as a poet to continue creating content. She says, “If you find something that’s complicated and you don’t like it, you’re probably going to stop writing. … You can segment the customers you get from the platforms but at the same time, you have to do something that’s sustainable.”
Sustainability is a crucial part of building your poetry career. You don’t want to start doing something that’s going to burn you out or take away the love you have for your craft. That’s not sustainable and not conducive to a career in poetry.
If you want to know more about Stephanie and her take on poetry in business, listen to the full podcast episode now and read her article on Forbes.com.
How to Leverage Poetry to Build Your Platform: Featuring Bomani Armah
Do you remember the song “Read a Book”? Did you know that Bomani Armah was the creator of that song? Did you also know that Bomani Armah has made an entire career from writing poetry and music?
Do you remember the song “Read a Book”? Did you know that Bomani Armah was the creator of that song? Did you also know that Bomani Armah has made an entire career from writing poetry and music?
One of the ways he’s done this is by bringing art and music into the classrooms of the “core” subjects. He has been able to find art within math, science, history, etc. For example, the physics of the steel drum, the history of the steel drum ⸺ which teaches colonialism, slave trade ⸺ and more.
He spent time in schools doing after-school programs after meeting with schools individually. That networking with schools and organizations created a network of organizations that will do the planning for him so he can focus on the content he’s teaching.
Bomani says, “There was a point where I was multitasking to a point where it wasn’t helpful. So once I got someone else to be like, ‘You make the curriculum. I’ll find the schools,’ the curriculum got 10 times better, twice as fast.”
He even came up with the Frederick Douglass Writing Club, which has turned into his teaching artist career. He gets 10-12 year old boys together for six hours a day at his studio. They spend time reading “Narrative of the Life of Frederick Douglass,” taking field trips to places to learn about Frederick Douglass, and making rhymes about it and learning to be journalists and public speakers.
Leverage your art to build your platform
Bomani says, “I use my art to get me in front of people. When I was working full time with Busboys and Poets, there was always somebody looking for what I’m doing education-wise.”
The mindset of using your art to get in front of people is what helps Bomani to plan each next project around whether or not it will go big. If it does, awesome. If it doesn’t, at least “people just know more about who [he is].” Because then, they can opt to bring him in to write for them, to promote their stuff.
One of his biggest recommendations is to duplicate what you’re doing. While the pandemic has made it more difficult to continue his regular career in the schools, he’s been able to duplicate what he’s doing through Zoom and online to teach classes in Texas or Kenya.
“Kids still need people who can do this in person,” Bomani says. Which is why he’s brought on artists who learn how to write songs with him so they can be that big brother figure to other young people in their area. So instead of just teaching students, he’s teaching teachers so they can teach students too.
Keep in mind, all of Bomani’s material is copyrighted and gets him royalties. But he also understands that he might not get those royalties, and he’s okay with that because the important thing is that people are using his tactics and some kid is going to learn to read and write. It’s about the impact for him.
Use that art to grow your career
There’s a couple ways you can go about growing your career as a professional poet. Here’s what Bomani recommends.
Look at businesses
Huge corporations used to hire playwrights for their annual meeting. Make that you, the poet. It can be as simple as transferring the corporation’s mission, statement, message, whatever, into a spoken word piece that captivates their audience.
You can help them fulfill corporate responsibility by bringing the socially conscious conversation to their company in an effective, accurate way. Bomani mentions that a company may try to “find the extended metaphor within a project that isn’t corny. You need a poet for that.”
He also says, “Do you have on poem in your arsenal that you can do in front of your grandma? … Do you have one that you can do at your job and not get fired?”
Meaning, is there a poem you can share at a retirement community event or at your job to help those organizations share a message? Because they need someone to help them communicate, and poets can do it.
Connect with non-writers
Bomani explains it perfectly, “ Who wants to write their woman a love poem? You meet with a poet. Ya’ll talk, the poet writes it, and you give it to your lady and still be like ‘Hey, I spent money and hired a dude that helped me get my words together to make sure I express myself right.’ She’s going to love that too.”
Bypassing barriers as a teaching artist in the COVID era
Bomani says it best, “We need to all say, we need to be part of a culture shift. We all have to start taking more personal responsibility for the education of young people around us.”
With the world being virtual right now, parents are forced to be more involved in their child’s education. And Bomani can show the parents how to write raps with their kids as an English Language Arts lesson. It can be as simple as writing down a family story, taking the main points out, and write it into a song or poem. He references Will Smith’s intro to “Fresh Prince of Bel Aire” as an example of using rap to tell a story.
So Bomani has taken advantage of this time to help parents see those opportunities.
Long story short, you’ve got options, and Bomani is living proof that it’s possible.
Listen to his full episode to hear more details about how he got where he is and even more advice he has for poets, writers, and hip hop artists alike.
Becoming Your Own Poetry Manager: Tips from E-Baby
Learning the ins and outs of the poetry industry can be tough. That’s why we ask the experts to help guide you through the details you may not have the answers to yet. Poet Life Podcast sat down with Eric “E-Baby” Smith to talk about valuing ownership and becoming your own poetry manager.
Learning the ins and outs of the poetry industry can be tough. That’s why we ask the experts to help guide you through the details you may not have the answers to yet. Poet Life Podcast sat down with Eric “E-Baby” Smith to talk about valuing ownership and becoming your own poetry manager.
This started with a quick explanation of the difference between an agent and a manager.
An agent puts on shows or finds shows for you to perform at. A manager is the one who books your flights, hotels, etc. and makes sure things are taken care of for you. Basically, a manager is the person who manages your career and is your “yes and no” person.
For E-Baby, he has been working with the same agent during his whole career, Tracy Wiggins from Jus Wiggin Entertainment. Be sure to listen to the full podcast episode to hear the story of how E-Baby began working with Tracy and how he got started on the college circuit.
Working with his agent, E-Baby learned to become his own manager and to make career decisions for himself. Let’s explore a few of the tips E-Baby shared with us.
You might argue with yourself as your own poetry manager
Being your own poetry manager means you become your own boss, which sounds awesome and entrepreneurial. However, it comes with the same conflicts you would have with another human being as your boss. So remember that the personal side and the business side of you may not always agree.
E-Baby shared, “My huge headache is arguing with myself. Making that decision.” He goes on to explain that people say “you don’t do your art for free, but you pick and choose who you perform for, for free.” He explains that there are times where a manager would have said no to a certain show unless the pay was better, but he went ahead and did the show because they allowed him to sell his promotional items (books, merch, etc.).
Also, as a manager, you have to be prepared and organized. E-Baby says, “you gotta have your phone and your calendar ready to go so you avoid double booking.”
Overall though, E-Baby loves “the independence of saying yes and no.” Because he knows how much money he needs in order to put gas in the car. He says, “You put that responsibility on yourself.”
Allow your career to evolve and diversify
One of the concerns of going into the poetry industry for yourself is the perception of “there’s no money in poetry.” But E-Baby reiterates that the money is definitely there, and he has proven you can make this lifestyle work for the long haul. So how does he do it?
E-Baby says he’s “still learning, still writing, and not being stubborn.” He’s has learned to allow things to change. He says that “in order to stay in this game, you’ve got to give up what you have. If I wasn’t telling people about [how to do this], I wouldn’t be able to move on. I wouldn’t be able to keep hosting. If I didn’t mentor even on how to host, I wouldn’t be able to move on.”
Another tip E-baby has for longevity in the poetry industry is to not let the crowd get to your head. Keep your ego in check, accept constructive criticism, and be open and honest with yourself and the community. He says, “In order to be relevant, you gotta stay open to what’s out here and be prepared.”
The perk of being a self-managing poet and letting your career path evolve is that you still have control over it as your own manager. You can take charge of what you say yes and no to.
Adapt to the virtual world and believe in your value
As COVID-19 reshaped the world into a virtual one, poets brought their communities to the screen. Open mics live streamed on Instagram and Zoom have allowed poets to essentially become international poets.
These live streams still have space for paid feature poets. E-Baby makes a note that “you’re going to sacrifice a few things with online shows. You’re not going to make as much money because you don’t have the travel and all that. You’re basically in your own house. The battle of pricing is going to start happening.” It’s just a symptom of the virtual world we’re in right now.
However, E-baby adds, “I keep telling everybody to stay true within yourself. The money you’re going to make, it’s going to happen. … But poets weren’t ready to invest in themselves. Poets didn’t believe they should even put $500 into themselves to go make a thousand dollars. … We have to first believe we can make that money. Then we got to believe we can invest in ourselves. Because we’re too busy. People want to invest in us, and we’ll miss out.”
In case you need the reminder, you first need to believe in yourself. Study the lane you’re in, and believe in your value as a professional poet. When you can do that, you are well-positioned to become your own poetry manager and take control of your poetry career.
Again, be sure to listen to the full podcast episode for even more golden nuggets of information from E-Baby on how he met his agent and how he got started in the college circuit. You’ll definitely want to take some notes!
Master Black Chakra’s 3 P’s of Poetry: Power, Potency, and Pen
Black Chakra (aka Jacob Mayberry) is a master of the 3 P’s: power, potency, and pen. And he proves it with everything he does as a spoken word artist, emcee, teacher, and multi-slam champion (be it National Slam, Texas Grand Slam, or a virtual slam).
Poet Life Podcast sat down with Black Chakra to learn what he means by “power, potency, and pen” as a way to become a master poet. So let’s learn from the master!
Black Chakra (aka Jacob Mayberry) is a master of the 3 P’s: power, potency, and pen. And he proves it with everything he does as a spoken word artist, emcee, teacher, and multi-slam champion (be it National Slam, Texas Grand Slam, or a virtual slam). He’s working hard to become the “Spoken Word Dave Chapelle” with streamed performances on platforms like Amazon Prime and Netflix.
Poet Life Podcast sat down with Black Chakra to learn what he means by “power, potency, and pen” as a way to become a master poet. So let’s learn from the master!
Note: Everything below is either directly quoted or paraphrased from Black Chakra.
1. Power
Power is aligned with performance. When you are on a stage, how encapsulating are you?
Soft-spoken poets have their space, but slam is naturally explosive. Poems can have soft-spoken, calm moments, but there also need to be explosive moments. You need to learn how to turn that on and off to give a captive performance.
The power of how you wield your performance is important.
How well do you make eye contact?
If you don’t want to make direct eye contact, you can scan the back of the room. It’ll look like you’re making eye contact and keep your audience engaged. But if you can, make eye contact because eyes are the window to the soul. So make eye contact when you say something powerful because it connects in a different way.
What are you doing in your performance?
Peaks and valleys are your friend. There are lines where you can be calm, lines where you could be loud, lines where you need to be somber. Every emotion of every line needs to translate through your performance.
A poem should not be one voice, one note. It should be many voices, many notes. It’s a composition of music.
What did you want me to feel?
If the point of the poem was for me to feel burdened, and I feel burdened, the poem was successful. If the point of the pome was for me to feel happy, and I feel burdened, you need to redo the poem. You have to add the part where I was supposed to feel happy, and do it better.
All of that is part of the power. Learn how to use your voice, wield your words. Learn the art of the pause and how to master your emotions on stage. Learn how to take up a stage, how to move.
That’s what “power” means.
2. Potency
Potency has to do with the subjects and the concepts of your poem.
Two types of subjects for your poem
There are microcosm poems and macrocosm poems. A really great poem can be both microcosm and macrocosm (aka micro-macro) at the same time. Micro-macro poems are not always necessary but are powerful when done well. Listen to Rudy Franscico’s poem “Adrenaline Rush” (or “Volcano Surfing”) as an example of a micro-macro poem.
Microcosm poems are completely about you and your experiences. For example, if Black Chakra is writing a poem about his relationship with his father, it’s a microcosm poem. Even if an audience member can relate to it or has experienced something similar, it’s a microcosm poem because it’s about his personal relationship.
Macrocosm poems are about the world or society. For example, police brutality. When Black Chakra writes a poem about police brutality, it’s a macrocosm poem because he personally has never been beaten or assaulted by a police officer. Even if it can seemingly be a microcosm poem, it’s a macrocosm piece because it’s about the larger scale issues of a problematic system and country.
Knowing the difference between micro and macrocosm poems helps you know where the poem’s potency comes from. But you also need to think through how you write the piece.
Concepts matter in poetry
Black Chakra is not the first (or the last) person to write a football poem. But his poem, “Pass,” performed so well because of where he performed it (Texas A&M, the football mecca of America), how he performed it (the power we talked about above), and how he wrote it (what we’ll focus on next).
He took a football concept, strengthened it with his writing skills, and performed it in exactly the right location with the right power. He wrote a piece that fit the times (e.g., the Kaepernick situation in 2018) and will most likely be scarily relevant 10 years from now. He thought about the concept’s shelf life. He questioned, can I pull this piece off the shelf 15 years from now and will it still have the same effect that it has today? Potency and concept can do that.
Quick “Pepsi Gatorade” lesson on concept writing
Take one container (he uses a Gatorade bottle) and fill it with slips of paper that have common topics written on them. For example, these are common topics like depression, police brutality, relationships.
Then in a second container (he uses a Pepsi bottle), fill it with slips of paper with uncommon things, like diapers, sofa rash, dragons, broken clocks.
Now, you draw one slip from each container and that’s your concept. Below is the conceptual piece he started based on Gatorade (relationships) and Pepsi (sofa rash):
Never before did I scratch my back because I didn’t know anybody had it.
But I didn’t know that I could love someone into a star. Into a rash.
They say, if someone lays on a sofa for too long, with no shirt on, they will get this nasty gash called sofa rash, and it is so ferocious that you will scratch for hours.
The way she left herself on my body was more of a scar than lipstick.
– Black Chakra
The Pepsi Gatorade lesson is a quick way to teach concept and potency. It’s about discovering how creative you can get about a topic someone has already written about. How are you able to flip it? What makes it interesting?
This brings us to the pen.
3. Pen
To begin explaining the strength of the pen, ask yourself these questions:
How powerful can the writing be when you put the power and potency aside?
How well can you write?
If you were put in a writing competition of any caliber (essays, novels, short stories, poetry), could you win?
How flexible is your pen?
You have to know the poetic devices. Similes, metaphors, hyperboles, double entendres, alliterations, erasures, anthropomorphic poems, personas, personification, etc. Can you wield these weapons? Do you know how they exist in your writing? Are you intentional when you write a line?
Understanding the art form and knowing the strength of your pen will help you to know how to fix or redo a poem or line when it does perform the way you intended.
Black Chakra makes the point that he’s not writing poems for everyone who hears it. He’s writing for the scholars who are going to study it and take influence from it. He studies the art form and learns the devices to build confidence in his writing.
You also need to evaluate how much time you spend writing. Practice and consistency make the difference. A key to achieving consistency is to debunk the myth of writer’s block.
It’s not writer’s block. It’s dope block.
There’s no such thing as writer’s block because you are the thing that’s blocking you. You are able to get out of your own way. If you’re worried about how the poem comes out, you’re not experiencing writer’s block. It’s dope block.
This means you are worried about how it sounds to people, and therefore don’t think it sounds good to you. All you have to do is edit it until it does sound good. Editing is still writing.
And if you feel like you just don’t have anything to write about, try the Pepsi Gatorade method. Maybe there are poems you’re not ready to write, that’s fine but don’t stop writing. Every poem you write doesn’t have to be THE poem. Sometimes you’re going to write 15 poems, and 15 of them will be trash. But the 16th poem is the best. Not every poem is a great poem, but you write them to keep the motion of writing.
This is what strengthens your pen. The pen changes everything. Black Chakra isn’t outdoing poets because he can out-perform them or because he has better subjects. It’s the pen. It doesn’t matter how powerful or potent your poem is, if the pen doesn’t back it up. Strengthen your pen, and the confidence will follow to aid in your power and potency.
“It’s hard work, and I’m willing to do it because sacrifice is the art of being great.”
– Black Chakra
To close it out, Black Chakra leaves us with this note:
“Your story is worth telling because your story is not yours alone. Every artist who is a poet, has been given the gift of saying these things and writing these things as a light. … Statistically, more people suffer from stage fright than the fear of death. Which means, more people would rather be in the coffin than giving the eulogy. And because you have found the ability to do this, your story is important. … Your story is worth being told, and we all need to hear it.”